Thomas Rabe opened by welcoming participants from Europe, the US, Canada and Asia, as well as nine guest speakers from across RTL Group and Bertelsmann, to the interactive digital meeting.
撸鞋Thomas Rabe backstage in the studio at RTL Deutschland撸鞋 ? MGRTLD/ Stefan Gregorowius
Thomas Rabe started his presentation by outlining 撸鞋RTL Group’s priorities during the coronavirus crisis撸鞋, ranging from the safety of employees and the continuity of the businesses, to preserving liquidity and being ready for the restart.
He focused particularly on the 撸鞋safety of our employees撸鞋, which has been his top priority over recent weeks. Thomas Rabe said: “There have been a limited number of RTL employees infected overall, and we believe none of them caught the infection on our premises.”
He continued: “撸鞋Liquidity撸鞋 is the most important currency during a crisis. This was a major learning from the financial crisis in 2008/2009. We have ample liquidity and there is no need for state support – thus we are ready for all scenarios, whether we see a quick or slow recovery.”
Regarding the recent implementation of 撸鞋home office撸鞋, he stated: “Many colleagues tell me that for them, lockdown and working from home has been an energising experience and a period of high creativity and ingenuity – and it worked very well. The new reality will be a hybrid, and I’m open to discussing home office in the future with the local CEOs and their Heads of HR. We will therefore invest more in our technical infrastructure to remote, automate and simulate everything.”
Thomas Rabe’s presentation was followed by an update from RTL Group’s major business units. 撸鞋Bernd Reichart撸鞋, CEO of RTL Deutschland, 撸鞋Nicolas de Tavernost撸鞋, CEO of Groupe M6, 撸鞋Jennifer Mullin撸鞋, CEO of Fremantle, and 撸鞋Sven Sauvé撸鞋, CEO of RTL Nederland, reported on how the coronavirus had affected their employees, financials and operations. They all emphasised the increased reach of news and entertainment with, at the same time, a strong decline in advertising revenues in the broadcasting business.
Six speakers from across the Group then addressed the challenges and opportunities in three key areas: 撸鞋advertising sales, content 撸鞋and 撸鞋news reporting,撸鞋 complemented by a 撸鞋first-hand crisis report from China撸鞋.
撸鞋Stéphane Coruble撸鞋 Managing Director of RTL Ad Connect, kicked off the session on advertising sales by outlining the challenges of the coronavirus for the international advertising industry and how various sectors are affected differently. 撸鞋Frank Vogel撸鞋, the newly appointed Chief Sales and Marketing Officer of the German Ad Alliance continued presenting concrete examples of how Ad Alliance reacted to the crisis and created 40 different ‘Corona offers’ with new communication solutions.
撸鞋Jennifer Mullin撸鞋, CEO of Fremantle, talked about how Fremantle is managing the crisis, with a rising demand for content and production under difficult conditions she said: “It takes all of us to be open, creative and agile to produce in post Covid-19 times.” Highlighting content trends for escapism she shared the success of Too Hot To Handle, produced for Netflix. 撸鞋Henning Tewes撸鞋, COO Programme Affairs at RTL Deutschland, pointed out how RTL Deutschland adjusted its programme grid during the crisis. Henning Tewes said: “We want to exit the crisis even more clearly as Germany’s number one streaming broadcaster than we entered it.” He also presented a novelty that RTL Deutschland initiated in Germany – a virtual producer’s round table (Backstage reported).
撸鞋Régis Ravanas撸鞋, Managing Director Audio Activities of Groupe M6, presented how their news outlets covered the crisis on RTL Radio in France. Régis Ravanas pointed out: “When the lockdown occurred, we decided within a few hours to transform our scheduling. We wanted to provide larger slots of information and more interaction with the audience.” He also highlighted a new 'Coronavirus brigade' – a team of journalists that fights fake news during the crisis.
撸鞋Annabelle Yu Long撸鞋, CEO of Bertelsmann China and Managing Partner of Bertelsmann Asia Investments, gave first-hand insights into how she and her colleagues at Bertelsmann in Beijing experienced the crisis and how China has returned to a ‘new normal’.
撸鞋Marc Pu?kari? 撸鞋
撸鞋Natalie Tidestr?m Heidmark撸鞋